We are looking for a highly motivated and data-driven Performance Marketing Specialist having 3 to 5 years of hands-on experience in managing paid media campaigns across various digital platforms.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across platforms including Google Ads, Meta (Facebook & Instagram), LinkedIn, X (Twitter), and others.
• Monitor, analyze, and report on campaign performance metrics (CPC, CTR, CPA, ROAS, etc.) and identify opportunities for improvement.
• Conduct A/B testing on ad creatives, targeting, and landing pages to improve performance.
• Collaborate with content, creative, and product teams to develop compelling campaign assets and landing pages.
• Own daily budget pacing, bid strategy, and audience segmentation for optimal results.
• Perform keyword research, audience targeting, and competitive analysis to inform strategy.
• Generate performance reports and insights for internal stakeholders on a weekly/monthly basis.

Requirements:

• 3–5 years of proven experience in performance marketing or digital advertising.
• Proficiency in ad platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and programmatic/display platforms.
• Hands-on experience with Google Analytics, Google Tag Manager, and conversion tracking tools.
• Strong analytical and Excel skills; experience with dashboards like Data Studio, Tableau, or similar is a plus.
• In-depth knowledge of key metrics such as CTR, CPC, CPA, ROAS, LTV, etc.
• Ability to manage and optimize large-scale digital ad budgets.
• Understanding of customer funnels and CRO (conversion rate optimization) principles.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Interested candidates may apply.